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Easy Steps To Hands Off Passive Income |
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by: Dan Farrell |
Copyright 2005 MHG Consulting
So you want to increase your Adsense income? Log into your Adsense account,and look at your last month's stats. There are three key areas that contribute toyour earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.
Impressions
Impressions are the number of times your webpages with Adsense ads have been viewed. You can increase Impressions by increasing traffic (preferably targeted traffic) to your webpages. Some of the best ways to increase targeted traffic to your webpages include:
-create more webpages, with relevant, focused content
-create more links to your webpages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant
reciprocal links
-write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories
-advertise with pay per click search engines like Google's Adwords. www.Miva.com (formerly www.FindWhat.com, www.YahooMarketing.com (formerly Overture) and 100's of others. When of the best places for pay per click info iswww.payperclicksearchengines.com with a descriptive list of 659 search engines.
Clickthroughs
Clickthroughs are the percentage of viewers who click on your Adsense ads. Youcan increase Clickthroughs by increasing the relevance of Adsense ads on yoursite, and by tweaking the format and placing of your ads.
Although you can't dictate which Adsense ads show on your site, you can
influence the relevance of the ads by maintaining a tightly focused website. Ifevery page on your site focuses tightly on the site topic, its more likely that theAdsense ads will too. For example, if every page of your site is about fishing, andthe word 'fishing' appears several times on every page, its likely that your Adsense ads will relate to fishing.
The best way to tweak your ad format and placement is to invest in an AdsenseTracker, and test, test, test! People who have done this tend to suggest that thebest format is the large rectangle, with background and border the same color asthe page behind it, so that the ad blends into the page. The best placement istowards the center or top left of the first screen of the page. Try thesesuggestions first, and then track and test, to be sure of what works best for your pages.
Effective CPM
Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids fromAdsense advertisers, and building pages and whole websites on higher payingtopics.
Although Google doesn't release information on Adsense bids, you can get a goodidea of the top paying topics by looking at information on Adwords bids, or, forthat matter, bids on pay-per-click search engines like Overture. There are anumber of keyword research tools available, both free and paid, that can help you find high paying topics.
The Formula
So now you have the basics of increasing your Adsense income. Its a deceptivelysimple formula:
-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense webpages for maximum impressions.
About the author:
For a step by step detailed approach to creating 'residual income' with Adsense, go to: http://www.ad-alyzer.com/727/autoincomesecrets Youcan also subscribe for free to an e-course, "Hands Off Passive Income" and get 2 special bonuses. http://www.ad-alyzer.com/727/ezwebbiz
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